Gambling addiction is a growing issue in Australia, while traditionally associated with men, more and more women are falling victim to its grasp. Research shows that 73% of Australian adults have gambled in the past 12 months, with nearly two in five gambling weekly. The rise of online gambling, targeted advertising, and easy access to betting platforms have made it more difficult than ever for people to break free.
For many women, gambling starts as a harmless escape, a way to deal with stress, loneliness, or financial pressure. But what may begin as a casual pastime can quickly spiral into a destructive addiction. If you or someone you love is struggling with gambling, know that you are not alone, and there is a way out.
Why are more women becoming victims of gambling?
Traditionally, gambling was linked to male-dominated spaces like sports betting and casinos. However, the gambling industry has aggressively marketed new forms of betting, such as online pokies, social media-based gambling, and casino apps, that appeal directly to women. These platforms often present gambling as a fun, stress-relieving activity, particularly for women juggling work, family, and financial concerns.
Women often turn to gambling as a coping mechanism for life’s challenges. Many are drawn to games like pokies because they offer a sense of escape, requiring no skill or strategy, just a way to “zone out” from daily pressures. Unfortunately, this temporary relief can become a dangerous cycle of addiction, leading to financial hardship, emotional distress, and social isolation.
Adding to the issue, women are increasingly being targeted by gambling ads tailored to their interests. Betting platforms now encourage women to gamble on reality TV shows like Love Island or Married at First Sight, programs with predominantly female audiences. These targeted ads normalise gambling as part of everyday entertainment, making it even harder for women to recognise the risks involved.
How Gambling Addiction Develops
No one expects to develop an addiction. It often begins with small wins, a way to bond with friends, or a distraction from stress. The problem arises when the brain starts to associate gambling with relief and pleasure. The excitement of winning triggers the brain’s reward system, releasing dopamine, the same chemical linked to substance addiction.
Over time, gambling rewires the brain, making it harder to stop. The once-fun activity turns into a compulsive habit, leaving many trapped in a cycle of chasing losses, hiding their gambling habits, and struggling with guilt and shame.
The Hidden Consequences of Gambling
People struggling with gambling addiction often face unique challenges. Many feel ashamed and isolated, fearing judgment from family and friends. Financial consequences can be devastating, leading to mounting debt, maxed-out credit cards, and the need to borrow money. The emotional toll can be just as severe, with gambling often linked to anxiety, depression, and even domestic strain.
Signs You May Have a Gambling Problem
If you recognise any of these signs, it may be time to reassess your relationship with gambling
- Gambling to escape stress or emotional pain
- Feeling restless or irritable when not gambling
- Hiding gambling habits from family and friends
- Borrowing money or experiencing financial strain
- Chasing losses, believing that one big win will fix everything
- Feeling unable to stop despite wanting to
How Hypnosis Can Help Break the Cycle
At Perth Hypnosis Clinic, we are different, we are experienced, we know and understand that gambling addiction requires more than just willpower. That’s why we take a two-step approach to help women regain control of their lives:
Step 1: Resolving the Root Cause
We go beyond the surface to resolve the emotional triggers and life experiences that contributed to the addiction. By addressing the “why” behind your gambling behaviour, we can help you break free from the patterns that keep you stuck.
Step 2: Rewiring the Brain’s Response
With Our Process, we can help you harness the power of your mind to neutralise the pleasure and reward your brain associates with gambling – the brain’s dopamine response, so you can purge the compulsion to gamble and not feel the need to chase that high.
The Outcome?
A fresh start. You’ll move forward with a renewed sense of freedom, living your life as if you never gambled in the first place. While you’ll always be aware of your past, you won’t feel controlled by it.
A New Beginning Is Possible
Breaking free from gambling addiction is not just about stopping, it’s about reclaiming your life. Hypnosis offers a safe, effective, and empowering way to break the cycle and confidently move forward.
If you’re ready to take back control, we’re here to help. Contact Perth Hypnosis Clinic today and take the first step toward a gambling-free future. You deserve freedom, and we’re here to guide you every step of the way.
